Is Digital Marketing the Key to Greater Brand Awareness?

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Digital marketing, also called online marketing, is the promotion of brand to connect with potential customers using the internet and other form of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Communication is the process of sending information to others and receiving information back from them. Digital communication involves sending and receiving such information electronically. A digital marketer is a marketing professional responsible for leveraging digital channels to promote products, services or brands. The scope of a digital marketer’s role encompasses a wide range of digital media, including social media, search engines, email, content creation and online advertising.